What to do when your business is not ranking for your own business name.

  1. How popular your company already is, compared to the other product/service/person.
  2. The context of the phrase comprises your brand name
  3. How much SEO you’re willing to do, when your biz name is too generic

How to Rank for Your Brand Name

Ok, so you’ve made the decision to rank for your brand name. First of all let’s define what is the problem for not ranking for it.

  1. You’ve just stated your business. + a weekly plan
  2. Your company name is too generic or includes a high competitive keyword.

What is the major problem?

Just started your business..

If you just started your business or just launched your website is quite possible you don’t rank in 1st page for your brand name. You probably don’t even have social media accounts yet. Even though, social media can’t help in SEO, they can definitely create a “context” for your business in the web.

Business name has huge competition or is too generic name

Ranking for your business name isn’t always as easy as it seems. If you have a generic business name , you’re competing against generic searches for that same term.

1. Instead of focusing on the generic brand term, focus on its long-tail versions.

Later on, it will be much easier to rank for the generic term. So you might try to these variations to ranking for your business name.

Keyword Combinations:

  • business name + industry
  • business name + products/services
  • business name + location
  • business name + owner’s name

Searching other Navigational Queries

Other areas to check out are navigational or known brand queries that help users navigate and interact with your brand. For example:

  • business name + “phone”
  • business name + “customer service”
  • business name + “FAQ”
  • business name + “return policy”
  • business name + “shipping”
  • business name + “refund”
  • business name + “offers” or “sales”

2. Build up citations and create profiles on business listings, directories

Again, building citations and create profiles on aggregators is the way to go.The must-do platforms are the following:

  • Glassdoor
  • Workable
  • Quora
  • Reddit
  • Indeed
  • Crunchbase
  • Bloomberg
  • Wikipedia

3. Optimize Google My Business Profile

Google My Business is a free tool offered by Google for business owners to manage how their information is listed in search. With Google My Business, you can manage your location on Google maps, the knowledge graph, and online reviews. Just creating a profile is not enough. There are some things to watch out..

  • Incorporate relevant local keywords into meta description and page title and copy on each page, where you can do so naturally.
  • Add schema markup to your website.
  • Create content with a local focus
  • Look for local linking opportunities.

4. Do on-page optimizations of your branded keywords

Of course, ranking for your brand name — especially ehn your brand name is a high competitive keyword, requires on-page optimizations as well.

  • Include your business name in page titles and meta descriptions,in ALL pages.
  • Include core business keywords in page titles and meta descriptions, to create relevancy in the eyes of Google. (eg. online pharmacy — ofarmakopoiosmou.gr)

5. Add structured data

Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content. So, structured data communicates to search engines what your data means.

  • Business name
  • Logo
  • Contact Point
  • Address
  • Open Hours
  • Service Type

6. Build brand-anchored backlinks

The most highly correlated ranking signal is Domain-Level Link Features. This would include link metrics such as the quality of links, quantity of links, the trust of those links etc.

7.Create and optimize for SEO an FAQ page (or a Knowledge Base)

The easy way to do it: (that works )

  • Perform Keyword Research and identify questions //or keywords that you are ranking for and create questions( you can use answerthepublic.com) . They could be frequently asked questions from your clients. (Long-tail keywords are very easy to rank for.)
  • Create/ Update the FAQ page of your site and use these keywords.
  • Create relevant content, answering questions and mention your business name. You can also, use keyword variations as mentioned above.
  • Add FAQ schema to questions
  • Build backlinks for your FAQ page.

BONUS tip: “Buy” more real estate in Google’s Search Results by optimizing for Featured Snippets

There are typically 2 types of featured snippets, you will go after.

  1. List Snippet
  2. Paragraph Snippet
  1. An incredibly important part of ranking in the paragraph snippet is to have a short paragraph of text (max 45 words) that directly answers the query. This text should be as close to the page as possible
  2. For ranking in the list based snippet, you need to make sure that you add each line in the list as a H2 or H3 on your page, with a number at the start (eg. 1. Build trust with the people on your team)

Final Thoughts

After reading this post you should have a good idea (I hope you do) of how to rank first in Google for your brand name.

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Anna Moragli

Anna Moragli

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Co-Founder & SEO Consultant @ Search Magic | Find me @ annamoragli.com | ❤️️s: 🎧 | ✈️| 🍫| 🍸|🎬